Cricket Dominates India's $2B Sports Market in 2025

Cricket powers India’s $2 billion sports industry as other sports struggle

mint2026.03.23Updated 13d ago

India's sports economy surpassed $2 billion in 2025, driven primarily by cricket, which accounted for 89% of the market. While cricket thrives, emerging sports face challenges, with sponsorship revenues declining due to the absence of key leagues like the Indian Super League.

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Cricket commands 89% of India's $2 billion sports economy, making it the undisputed revenue driver for the nation's athletic sector. Meanwhile, emerging sports struggle with declining sponsorship as key leagues like the Indian Super League face challenges. The stark disparity highlights cricket's overwhelming influence on India's sports investment landscape.

Key topics:cricket india sports market indian super league sports sponsorship emerging sports

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