Sony Interactive Entertainment Acquires UK AR/VR Camera Firm
Sony Interactive Entertainment acquires UK-based Cinemersive Labs
Shacknews2026.04.02Updated 2d ago
Cinemersive Labs specializes in camera technology for AR/VR experiences, as well as machine learning and generative AI-assisted 3D photographic technology.
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Sony Interactive Entertainment has acquired Cinemersive Labs, a UK-based company specializing in advanced camera technology for augmented and virtual reality experiences. The acquisition adds machine learning and generative AI-assisted 3D photographic capabilities to Sony's portfolio, strengthening its position in immersive entertainment technology.
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