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Euphoria Season 3 Brings Luxury Fashion to the Forefront

The Business of Euphoria

Vogue2026.04.07Updated 14h ago
The Business of Euphoria

From Nate Jacobs in Bottega to a Balenciaga fashion show collab, luxury is front and center in Euphoria season three.

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HBO's Euphoria season three prominently features high-end fashion brands, with characters like Nate Jacobs wearing Bottega pieces. The show has partnered with luxury brand Balenciaga for a fashion show collaboration. The integration highlights how prestige brands are increasingly embedding themselves in popular television content.

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