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AI Business Ethics Textbook Guides Next-Gen Leaders

UI business analytics professor authors new textbook on AI, business, and ethics

The Daily Iowan2026.03.10Updated 25d ago
UI business analytics professor authors new textbook on AI, business, and ethics

University of Iowa business analytics professor Patrick Johanns published a new textbook with McGraw-Hill titled “AI in Business: Creating Value Responsibly.”  The book will be used in his course to prepare students for the ever-changing realm of business as artificial intelligence grows in prominence.  Johanns’ book, published in January, focuses on the ethical usage and...

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University of Iowa professor Patrick Johanns published "AI in Business: Creating Value Responsibly" with McGraw-Hill in January. The textbook addresses ethical AI implementation for business students navigating an increasingly AI-driven marketplace. Johanns incorporates the resource into his analytics course to prepare students for modern corporate challenges.

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