AI News about cricket broadcasting

Sony Sports Network launches Kannada sports channel to expand regional push

Sony Sports Ten 4 Kannada Launches: New Regional Sports Channel Sony Sports Network has launched Sony Sports Ten 4 Kannada, expanding its regional sports broadcasting presence. The channel will air India's bilateral cricket series including tours of England, Sri Lanka, and New Zealand, plus the Women's Asia Cup T20. This move strengthens Sony's foothold in South India's growing sports entertainment market.