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Related: tiffany bova · frontier partners · ai adoption · channel partners · change management

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The New ‘Frontier Partners’: Selling Change, Not Technology
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The New ‘Frontier Partners’: Selling Change, Not Technology

AI Partners Are Now Selling Change, Not Just Technology Futurum's Tiffany Bova reveals a shift in the channel ecosystem where "frontier partners" focus on delivering AI-driven transformation rather than traditional products. These partners help organizations navigate change management alongside technology implementation. The approach signals how vendors and distributors must evolve to meet enterprise demands for holistic AI adoption.

CRN · 2026.03.17

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