AI News about original franchises

Netflix's Bold Steps: Building Franchise Fortresses | Entertainment

Netflix Doubles Down on Original Franchises Over Studio Acquisitions Netflix is shifting strategy by investing heavily in homegrown franchises rather than pursuing major studio acquisitions. Under Chief Creative Officer Bela Bajaria's leadership, the company is building on successes like Stranger Things and Bridgerton through original content and studio partnerships. This approach aims to create sustainable cultural phenomena without expensive takeovers.