AI News about sports business major

New sports business major taps into Portland sports culture

Portland Sports Business Major Launches Spring 2026 University of Portland is launching a new Bachelor of Business Administration in Sports Business degree starting spring 2026. The program aims to prepare students for careers in sports marketing and positions with major organizations like the Portland Trail Blazers, Adidas, and Nike. Dean Michael DeVaughn says the major unlocks career opportunities in the thriving sports industry.